Market Analysis
GTA 6's $79.99 Price Tag and Take-Two's Bet: The Economics Behind November 19, 2026
GTA 6 launches November 19, 2026 at $79.99. Take-Two's FY2026 net bookings hit $6.72B and it's guiding to $8B+ for FY2027. Here's what the numbers actually say — and what's still just a rumor.
Sujit Karki··8 min read